Feeling a little Beachy

A couple of weeks ago, The Beach Company launched in India with some interesting women’s beach and swimwear. Reading the online store’s reviews in newspapers, blogs and magazines, there’s one thing that came to our mind – why not men’s beach and swimwear? Well, to an extent The Beach Company has read By The Collar’s mind and is here to provide a solution to every man’s beach wardrobe dilemma.

To start with, the store is here with the basics of beach and swimwear for men. What they have on offer are two international brands for now – Nabaiji and Tribord – with a range that will cater to both the bold and confident men, and the conservative and shy. The collection is a mix of swim shorts, board shorts, briefs, trunks, accessories etc. Here’s what we recommend:

1. If you have a good body (we don’t mean mannequin-type six packs but obviously no hanging belly) then definitely get yourself the briefs. They’re very sober and safe and a good way to let the world know that you have the confidence and the style to sport a brief. Yes, this will trigger many discussions revolving around, “Should men wear briefs or not” but there are two schools of thought – the American alpha male and the European fashionable man. We at By The Collar believe in the latter and promote the idea of ‘flaunting it if you have it’.

2. Okay fine, understandable that our first pick has caused quite a furore and you are almost shutting this webpage. So, here’s what we have for the so called ‘men don’t reveal anything’ breed. Swim shorts that are young and happy (not to forget beachy as well). 

3. Surf boarding anyone? You will need this solar protection top to ensure that you don’t burn yourself from the strong sun. Yes, when you’re in the water, chances of getting sun-burnt are higher.

Now that’s a good start to a website that focuses on beach and swimwear. We are told that there are many more products coming soon. Hmmm, we’re keeping ourselves logged on to www.thebeachcompany.in to be the first ones to know about them. And when we do, By The Collar will tell its readers too!